What if I offered you a soda, but I couldn't tell you what kind it was, would you still want it? Singapore based beverage company Out of the Box is hoping that you will. Banking on customer apathy, they've recently launched two new brands of soda, Anything and Whatever. The Anything soda is carbonated and comes in Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer. The Whatever soda is non-carbonated and comes in Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea and Chrysanthemum Tea. The big catch is that you won't know which Anything or Whatever you're getting until you open the can. So what will ya have? Anything or Whatever?
Chris is always looking for innovative trends in fashion and lifestyle driven by his curiosity for the good life. He loves to stay up to date on the new in places to go, the latest in music and eccentric new concepts. What he writes about today is what you’ll like tomorrow. That is not meant to sound pompous, it is just part of being a good trend hunter, which is the art of figuring out what is on the edge. It is not about what's already popular, because what's popular is already old.
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