Today, actually several hours ago, three ex-microsofters: Hillel Cooperman, Walter Smith and Jenny Lam launched They're Beautiful, their first "interactive experience" at Jackson Fish Market. If you think this is an actual fish market, you have some catching up to do.
They're Beautiful is a virtual florist where you can send bouquets electronically, but where this becomes an "interactive experience" is that you can keep your flowers in their greenhouse and stop by every few days to water them. Oh and if you don't - yes, they will start to wilt and eventually die. Confused? Click here for a step by step directions to send your first bouquet.
Thanks for the tip Monica. Please don't hate me because They're Beautiful!