Mercedes-Benz is trying something new, and they're jumping in with both feet. In collaboration with Allison SpA, they've come up with designs for 40 different eyeglass and sunglass frames. They unveiled the new endeavor at the recently concluded Fashion Week in Berlin, and I have to say that I think they've really gotten it right. The designs look hip and modern, but not so trendy that they're not versatile enough for everyday wear. Prices range from $233-$330 for the Mercedes-Benz eyeglass frames and $220-$357 for the sunglasses, which is a small price to pay for an eye-catching Mercedes.