Animated movies always have products associated with them but the latest Pixar movie has produced merchandise that goes far beyond the usual fast-food restaurant tie-ins and themed bedroom sets. Ratatouille is about a Parisian rat with culinary aspirations has spawned a new line of cooking accessories for kids sold through Sur La Table. Even more interesting is the Ratatouille wine. The wine will be carried by Costco and is a 2004 white Burgundy from the Mâcon's Château de Messey. You can buy it starting on August 1 at Costco stores in 18 states for around $13. This may just be the first wine your kids encourage you to buy. I wonder why they aren't promoting cheese with this movie? Do you give a rat's
ass marketing a chance?