Friday, August 3, 2007

Mini Buzz

Single serve wine isn't all cheap stuff, but it certainly has that reputation. That stereotype is on the way out, it seems, as more and more high end wine and champagne makers are coming up with and marketing creative 'minis' of their product lines. Methods that have been previously unheard of for classy brands, like wine in a carton or serving it with a straw, are now selling like hotcakes and becoming the next big thing. In fact, even though minis only account for 2% of the wine market today, they're expected to eventually outgrow traditional wine sales.

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