The New It Baggu

Designed by mother-daughter team Joan and Emily, Baggu Bags are sleekly designed, easily portable, reusable bags that come in a number of funky colors. Meant to be used as an alternative to paper and plastic shopping bags, the company estimates that using one Baggu (which is Bag in Japanese) for a year avoids the waste of 300 to 700 disposable bags. I think this will resonate with consumers who are looking to ‘do good’ in small and effortless ways, and also for the consumers who can't get their well manicured hands on Anya Hindmarch's I'm Not A Plastic (it) Bag.